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Landing Page Optimization
It's About Psychology, Not Technology

by Chuck Bankoff

Landing pages don’t have to be complicated. In fact, the most effective landing pages are often simple and void of distractions. With a little understanding of how people consume information on a web page, you might be able to convert more visitors into customers.
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Learn what makes consumers take action, and how you can make it work for you

Page Optimization Ahead

In This eBook You'll Learn


The role of “Buyer Persona’s” in your Digital Strategy


The different elements of an effective landing page

Why Headlines are crucial, and a list of best practices

Includes a 25-Point Landing Page Checklist

List of elements that go on an effective landing page

The Campaign Killing mistakes most people make

52%
COMPANIES THAT USE LANDING PAGES ACTUALY TEST THEM
55%
LANDING PAGES THAT CONTAIN MULTIPLE OFFERS (BAD)
7%
REDUCTION IN CONVERSIONS FOR EVERY 1 SECOND OF SITE SPEED
 
90%
VISITORS WHO READ YOUR HEADLINE ALSO READ YOUR CTA COPY
 

A “Comfortable Read” Segmented in “Snackable” Chunks.

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Meet the Author

Chuck Bankoff

Chuck Bankoff is a Digital Marketing strategist and Director of Web Services for Kreative Webworks, a full-service Digital Marketing agency. Chuck trains other digital marketing specialist around the world, and is the co-author of the bestselling book “DIGITAL MINDS, 12 Things Every Business Needs to Know About Digital Marketing”.

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